Observed

Writing Tip #1: More Engaging Content

June 10, 2010 By: Doug Stern Category: Editing, Legal marketing, Videos, Writing

Here’s a clear, practical, before-and-after tip that addresses a common content issue on a lot of law firm Web sites. It offers a way to present lists of representative engagements without sounding self-centered and monotonous.

There’s a companion post.

Tags: client focus, Law firms, story telling, Web content

2 Comments to “Writing Tip #1: More Engaging Content”

1. 

   Doug Stern says:

   June 16, 2010 at 10:56 pm

   Another nice linkback from freelancer Anne Wayman: http://www.aboutfreelancewriting.com/2010/06/engaging-writing-a-doug-stern-video-for-writers/.

   1
2. 

   Doug Stern says:

   June 24, 2010 at 6:55 am

   Another linkback: http://1webinfo.co.cc/?p=123

   2

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