Observed

Even the most creative force in modern architecture admits to having little if any idea how he creates. Gehry seems to understand, however, that it helps to bring his fears out of Shadow and put them on the tip of his pen.

At the beginning of Sketches of Frank Gehry, the director, Sydney Pollock, asks the great architect a great question.

“Is starting hard?”

Gehry replies.

You know it is.  I don’t know what you do when you start, but I clean my desk.  I make a lot of stupid appointments that I make sound important.

Avoidance.  Delay.  Denial.

I’m always scared that I’m not going to know what to do.  It’s a terrifying moment.

And then, when I start, I’m always amazed.  ‘Oh, that wasn’t so bad.’

How true.

Selling intangibles is hard work. A lot of architects, lawyers and other professional service providers have Web sites that make it even harder.

This clip outlines seven common weaknesses of such sites and offers suggested remedies. It’s based on an article originally published by MarketingProfs.com.