Observed

Doug Stern's blog about business writing and marketing strategy
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Don’t be a schoolmarm

December 17, 2010 By: Doug Stern Category: Communication, Editing, Writing

Bill Clinton WAS president in 1996.

Mr. Kett admonished me one day not to get hung-up on grammar.  Of course, he was right.

He was right about the importance of putting my reader at ease…even if that means relaxing the *rules* that govern punctuation, usage, syntax and the like.

I’m better at putting first things first.  Yet, I still catch myself correcting word errors (mine as well as those of others).  Even if it’s just a mental edit.

For example. (more…)

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First Impressions, Part 2

June 05, 2010 By: Doug Stern Category: Customer satisfaction

We tend to make major, lasting impressions based on the smallest, seemingly insignificant details.

This morning’s New York Times has an excellent article by Matt Bai offering a political angle to this truism.  While the hook was President Obama’s handling of the Gulf oil spill, the piece mentioned how other presidents have suffered from (or dodged) negative public perceptions…or, how well they’ve projected a sense of control over the chaos of events around them.

Bai’s piece reminded me of Jimmy Carter and how a potentially obscure wildlife encounter helped further tip things in favor of Ronald Reagan in the 1980 presidential election.  While the Attack Rabbit Incident might have appeared otherwise innocent or silly, it fanned doubts about Carter’s  strength as much or more than the Iranian hostage crisis, economic woes and the like. (more…)

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