When the Honeymoon Is Over: What To Do AFTER Your Firm Has Launched Its Blog

Law firm blogs are like gardens. When Boston established its Public Gardens in 1837, everyone knew that the grass, flowers and trees wouldn't take care of themselves. So, too, with law firm blogs...which, with a little of the right attention, will help build awareness for your brand and further your reputation as a thought leader.
Blogs are becoming more and more common with law firms of all sizes and types. While launching a blog is relatively easy enough, what then???
Here are my Top 5 Law Firm, Sustainable Blogging Do’s and Don’ts:
- Leverage. Not enough ideas for posts? Remember: Once is not enough. Turn that client memo into an article. And then turn that article into a speech and a blog post…or, posts. Three (or more) on a match is OK. (more…)


