Observed

Doug Stern's blog about business writing and marketing strategy
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When the Honeymoon Is Over: What To Do AFTER Your Firm Has Launched Its Blog

August 30, 2011 By: Doug Stern Category: Communication, Editing, Legal marketing, Marketing/biz dev, Technology, Writing

Law firm blogs are like gardens. When Boston established its Public Gardens in 1837, everyone knew that the grass, flowers and trees wouldn't take care of themselves. So, too, with law firm blogs...which, with a little of the right attention, will help build awareness for your brand and further your reputation as a thought leader.

Blogs are becoming more and more common with law firms of all sizes and types.  While launching a blog is relatively easy enough, what then???

Here are my Top 5 Law Firm, Sustainable Blogging Do’s and Don’ts:

  1. Leverage. Not enough ideas for posts? Remember: Once is not enough.  Turn that client memo into an article. And then turn that article into a speech and a blog post…or, posts.  Three (or more) on a match is OK. (more…)
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Nifty tools, Part 5

June 18, 2011 By: Doug Stern Category: Communication, Technology

I have no idea how these go with Spam. Don't eat meat. Or, whatever might be in Spam.

Are you over it?  Despite what I’ve heard from Matt Mullenweg, I decided that the minuses (e.g., discouraging legitimate comments) outweigh the pluses (e.g., improving rankings) of laissez-faire spam on my WordPress site.

So, if you’re looking for a great spam filter, check out TanTanNoodles.  Developed by Joe Tan.  Easy to install, donation requested, sweet Captcha feature and more.

It works.  Since I added it to my blog about a month ago, TanTanNoodles has blocked and rejected 4592 spam comments.

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Why there MIGHT always be reporters, Part 2

August 03, 2010 By: Doug Stern Category: Communication, Digital vs. analog

OK, maybe the only place where size counts is in sumo wrestling.  After reading a reporter’s account of what it took to cover the Tour de France, however, I was reminded of the size of the platform it takes for some stories to get told.

It’s not that newpaper reporters are typically smarter or harder working or whatever than bloggers and others in the non-MSM. (more…)

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