Observed

Doug Stern's blog about business writing and marketing strategy
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Proportionate proposals

February 11, 2010 By: Doug Stern Category: Marketing/biz dev, Writing

There are a lot of business development advisors who’ll tell you not to touch an RFP with a 10-foot rusty pole.

The legendary David Maister was such an expert.  He’d say something along the lines of “Why put your limited time and other precious resources into something so imponderable while there are perfectly good existing clients on whom to lavish your attention?”

I agree, to a point.  As much as I’d like to, I can’t spend every waking hour on clients.  I choose to read, think, play, eat, swim, rest, socialize and do other non-client things. (more…)

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Getting to Wow!

January 18, 2010 By: Doug Stern Category: Customer satisfaction, Marketing/biz dev

I have a big yard with big trees.  Not the best arrangement for someone who dislikes raking leaves.

So, I was pleased to find a dependable fellow willing to handle this chore at a really good price. (more…)

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