Back when I was in-house, I got hundreds of messages a day and was striving to stay connected to a couple hundred clients. And that was before Twitter and other social media.
There were often times I felt that a shovel would have been more effective than my keyboard.
Know what I mean? Was any of that promoting intimacy? Or, was I doing more good by putting on my suit coat and taking a partners’ walk?
So, we know that repetition is key to having a client or prospect remember you. Furthermore, it’s a blend of the quality of what you repeat and the frequency of the impressions you make on your target.
What, however, about the delivery platform?
My sense is that the more personal the impression, the better. After all, which are you more likely to remember?
I can offer only a little research to back this up. Here’s one item .
Actually, what caught my attention was the comment to this linked post: “Is twitter nothing but a series of text ads put in the context of perceived intimacy?”
