Observed

Doug Stern's blog about business writing and marketing strategy
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Good writing has a thousand fathers

June 22, 2011 By: Doug Stern Category: Communication, Editing, Legal marketing, Writer's block, Writing

The French seem to know that there's often more to something than meets the eye. When considering why empires go to war, for example, they might suggest cherchez la femme...or, look for the woman.

It’s important for me to remember that things are not always as they seem.  That it might be healthy to give people (including clients and prospects) the benefit of the doubt.  And that, in some cases, better management — not just better writing — might be an option.

Example:  I had a small cow the other day.  I went off after reading a story in my hometown paper, the once-mighty, Pulitzer Prize-winning Courier-Journal of Louisville, Ky.

I don’t need to go into the details.  Trust me.  It was really bad.  Over the 24 hours or so since it first ran, the editors have cleaned it up a lot.  Here’s the on-line version, for what it’s worth. (more…)

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Flak Bashing

October 08, 2010 By: Doug Stern Category: Uncategorized

I don’t normally flame reporters…or ex-reporters.  For Mark Hebert, I’ll make an exception.

Mark’s the flak for the University of Louisville and a former local TV news reporter.  Here’s what  today’s Courier-Journal reported about Dana R. Kelly, 48, of Louisville, who showed up where Mark works yesterday.  Kelly had come to the office of a faculty member, pulled a pistol and said, “This is good-bye.”

The paper got the following comment from Mark in response:

U of L spokesman Mark Hebert said no one was hurt in the incident, and Kelly did not appear to have been a threat to students, faculty or staff. (more…)

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Sportswriter Eric Crawford turns a phrase like an ankle

May 28, 2010 By: Doug Stern Category: Editing, Writing

“It took 70 years for the U.S. flag to accumulate 28 stars. John Calipari has done it in seven weeks at the University of Kentucky.”

–The (Louisville, Ky.) Courier-Journal, May 19, 2009

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