Observed

Doug Stern's blog about business writing and marketing strategy
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“PowerPoint makes us stupid.”

April 27, 2010 By: Doug Stern Category: Communication, Digital vs. analog, Technology

That’s what Gen. James N. Mattis, USMC, said, according to an article in this morning’s New York Times.   He’s the Joint Forces commander in Afghanistan and was speaking earlier this month at a military conference in North Carolina.

I agree.  Less is more.

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How to be heard

April 23, 2010 By: Doug Stern Category: Communication, Marketing/biz dev, Technology

While no one will end up like Actaeon, most of us know there’s a price paid for too much visual stimulation.  Particularly when we’re trying to hold a listener’s attention.

Think of it this way:  Don’t give someone something to read if you want them to hear you.

The science behind this is Sensory Integration Dysfunction.  All of us have at least a touch of this, although its acute forms are often associated with the autistic spectrum. (more…)

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