Observed

Want to be better remembered?  Interested in getting the most out of your advertising dollars or the other ways you invest in communicating with your markets?

Then think about two words:

Consistency

and

Repetition

The former is one of the keys to effective branding.  The Marlboro Man, UPS, Apple…ad infinitum.

The latter has been around since the ancient Greeks.  In fact, the title of this post represents one of at least nine ways Greek rhetoriticians codified the repetition of words for emphasis.  (I used epizeuxis — also known as palilogia — literally the fastening together of words.)

So what?  (more…)