Observed

Here's an example what happens when I remember that people buy from people. Personalized content is engaging content. So are images that help convey a sense that there's another person at the other end. CLICK ON THIS IMAGE FOR A BETTER LOOK.

When clients ask me to write or edit their business development and marketing materials, one of my objectives is to produce content that engages the reader.  After all, what’s the use of offering high-quality content if it’s not getting read? (more…)

Here’s a clear, practical, before-and-after tip that addresses a common content issue on a lot of law firm Web sites. It offers a way to present lists of representative engagements without sounding self-centered and monotonous.

There’s a companion post.