Observed

For the past day and a half, I've been in Boston meeting with the New England Chapter of the Legal Marketing Association.

Web bios that actually convey what attorneys are like as people.  This is one of the recurring messages I’ve heard from top marketing analysts, sales coaches, major CEOs  and general counsel for the past day and a half.

So, if you’ve been thinking “I’ll look cheesy or unprofessional if I include what I do in my spare time or talk about myself in the first-person,” think again. (more…)

When Odysseus left for the Trojan War, he realized he needed help while he was away.  So, Odysseus asked his friend, Mentor, to be in charge of his son, Telemachus, and his palace until he returned.

While the meaning has changed a bit, we still seek and offer mentoring.

What’s the best platform for such a trusted relationship?  According to my friend, Nick Gargala, Ed.D., the best results occur when the mentoring happens face to face.  In interviews for his recent dissertation, Nick found that over the phone is a distant second, and e-mail mentoring is the weakest.

Where trust is important to a relationship (e.g., in business development), the more personal the better.

Selling intangibles is hard work. A lot of architects, lawyers and other professional service providers have Web sites that make it even harder.

This clip outlines seven common weaknesses of such sites and offers suggested remedies. It’s based on an article originally published by MarketingProfs.com.